Corporate Social Media Marketing

Social media marketing is a powerful way for businesses of all sizes to reach potential customers and clients. Your customers already interact with brands through social media, and if you're not talking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great social media marketing can bring remarkable success to your business, create loyal brand supporters and even drive leads and sales.


Social Media Marketing : What is Social Media Marketing?

Social media marketing, or SMM, is a form of online marketing that involves creating and sharing content on social networks in order to achieve your marketing and branding goals. Social media marketing includes activities such as posting updates of text, images, videos, and other content that increases audience engagement, as well as paid social media advertising.

We created this guide to give you an introduction to social media marketing and some initial social media marketing tips and training to improve your business's social presence.
With these tips, you can start developing your own social media marketing expert plan.

Social media and marketing: start with a plan

Before you start creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map - you may have fun, but you will likely be wasted.

Here are some questions to ask when setting social media marketing goals:

What do you hope to achieve with social media marketing?

Who is your target audience?
Where will your target audience roam and how will they use social media?
What message do you want to send to your audience through social media marketing?
It should guide your type of business and drive your social media marketing strategy.

How social media marketing can help you achieve your marketing goals
Social media marketing can help achieve a number of goals, such as:

Increase website traffic

building conversions
Raising brand awareness
Create brand identity and positive brand association
Improve communication and interaction with key audiences 
The larger and more engaged your audience is on social networks, the easier it will be for you to achieve every other marketing objective on your list!

Check out our best social media marketing tips ever!

Best Social Media Marketing Tips
Ready to start marketing on social media? Here are some social media marketing tips to kickstart your social media campaigns.

Social Media Content Planning – As discussed earlier, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content that will interest your target audience. What are other companies in your industry doing to increase engagement on social media?
Great Social Content – ​​In line with other areas of online marketing, content reigns supreme when it comes to social media marketing. Be sure to post regularly and provide really valuable information that your ideal clients will find useful and enjoyable. The content you share on your social networks can include social media images, videos, infographics, how-to guides, and more.

 

• A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
  
   

• Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
   

• Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
   

• Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!